UFC light heavyweight contender Jiri Prochazka has signed with one of the most prominent sports agencies in MMA.
Ahead of his big fight with former title challenger Dominick Reyes at UFC Fight Night on Feb. 27, Prochazka has signed with Paradigm Sports in collaboration with Prague-based marketing and PR company Bookin Agency, the company announced Tuesday.
“We are thrilled to be working with Jiri and the Bookin Agency team, as we continue to grow our premier client base and management network across Europe,” Tim Simpson, head of Paradigm’s MMA division, said in a statement. “Jiri is an elite martial artist and true title contender, and we are excited to contribute to his already stellar career both commercially and athletically.”
Prochazka (27-3-1 MMA, 1-0 UFC) joins the likes of former UFC two-division champion Conor McGregor, UFC middleweight champ Israel Adessanya, and Bellator women’s featherweight champ Cris Cyborg, who are also represented by the agency.
“You can only become truly accomplished at something you love and believe in,” Prochazka said. “… This connection is about reaching an important point in my life. I’m incredibly happy to begin my new life stage, where I know that many things will change for me, but this is exactly what I want. I want to show the world the beauty of this fighting game and achieve all possible goals with the right people behind.”
Prochazka, a Czech-born former Rizin light heavyweight champ, made waves in his UFC debut in July, when he scored a big second-round knockout of Volkan Oezdemir, which set him up in a pivotal clash with Reyes.
UFC’s Jiri Prochazka signs with Paradigm Sports, home of Conor McGregor and Israel Adesanya