It’s really hard to sell 1,000,000 PPV

There have been 19 PPV’s that have gotten over a million buys. 16 of them have either Lesnar, McGregor or Rousey on the card.

The exceptions are UFC 114 Jackson vs Evans, which was a super popular rivalry but still surprising that it sold that much.

UFC 92 had two belts on the line as well as Wanderlei vs Rampage. Also kinda surprised it got over a million.

UFC 251 with 3 title fights, in the middle of the pandemic featuring ultra popular at the time Jorge Masvidal.

GSP, Silva and Chuck were ultra popular and couldn’t get over that threshold by themselves. It might explain why Masvidal got a second title fight and why UFC tries so hard to find the next star. Without the Big 3, it’s very hard to crack 1,000,000.