McGregor Slags Arthur Guinness As Stout War Turns Hot

Conor McGregor vs. Arthur Guinness is going on right now on Facebook, where ‘The Notorious’ has infiltrated a Guinness group to slag its founder and promote his own stout.

Conor McGregor has two battles on the go right now. There’s his comeback fight against Michael Chandler at UFC 303 on June 29th. And then there’s his attempt to claim a chunk of the lucrative 10.64 billion dollar stout market. He’s already succeeded in turning his Proper 12 whiskey into a multi-billion dollar success. Now he wants to do the same with his Forged Irish Stout.

That apparently makes Guinness, one of the oldest and most popular stouts, an enemy. So McGregor did what he does best: he went into enemy territory and he talked some smack. In this case, that meant the Guinness Community group on Facebook.

“There’s a new King in town, long live the King!” McGregor declared in his opening salvo.

“I just dropped in the store house for a quick s—, I hope they don’t mind hahaha greedy robbing bastards!” he wrote in another post. “Arthur Guinness was a rat for a foreign entity. Today his corporation hikes prices every second month out of pure greed. Ask any of your publicans where you drink. They all despise them. Forged Stout is the working man’s drink! Real Stout. Real Prices. See you all cageside, Arthur could never.”

A publican is the person running the pub, so McGregor is basically saying all the small business owners hate the big Guinness corporation for squeezing them with higher prices. Oh, did he mention Arthur Guinness was Unionist scum?

“Don’t forget, Arthur Guinness was a spy for a foreign government hell bent on preventing the freedom of the nation of Ireland to act as a sovereign country,” McGregor wrote in another post. “Upon Ireland’s victory in the war, Arthur was forced at gunpoint to turn his logo, the harp, inward, facing the wall, as the true Harp is the national emblem of Ireland! A country he actively funded against in an attempt to suppress its freedoms and prosperity.”

“Check the harp on your Irish passport, it faces the correct way. Now check the harp on Arthurs door. It is facing inward toward the wall. This was at gun point he was made do this. So if you back this brand, you know what you are backing. It wouldn’t be me anyway. Not ever. FORGED ARMY! Turn that logo to the wall YOU FOREIGN SPYI Ireland! Forged through battle!”

It’s certainly an interesting choice McGregor is making going after Guinness hard like this. It’s pretty much the national drink of Ireland, even according to those who don’t even like stout. But you don’t make headlines playing nice and suggesting there’s enough room in the market for Forged Irish Stout to play second fiddle. Conor didn’t come to take part, he came to take over!

And just like when he released his whiskey, all the connoisseurs will declare McGregor’s product to be swill. But they’ll declare it so loudly that it will act as free advertising. Advertising that adds onto Conor’s own publicity campaign, which he’s clearly running on the back of his upcoming UFC 303 fight.

It’s pretty smart, really. Hopefully he’s training seriously to beat Michael Chandler as well. But make no mistake: when it comes to money this hot war with Guinness represents the real prize fight for McGregor.