Midnight Mania! Mac Slams UFC 302 Buy Rate In Latest Tweet-N-Delete

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Conor McGregor may have sworn off trash talk, but the Irish star still loves a good ol’ tweet-and-delete.

The latest target of his online ire? UFC 302, which featured a headlining match up between Lightweight kingpin Islam Makhachev and longtime contender Dustin Poirier. That main event battle was pretty universally regarded as a great fight (except for one critic), and ultimately, Makhachev retained his title via fifth-round submission.

McGregor, however, doesn’t sound that impressed. In a since deleted tweet, he revealed insider pay-per-view (PPV) numbers, writing “500K ppv buys 302 done. A nothing burger.”

What’s quite interesting here is that if McGregor’s numbers are accurate — more on that in a moment — then UFC 302 was actually quite a success! Obviously, McGregor is in a class of his own regarding PPV buys, but in the current era, breaking 500k buys would be impressive and somewhat unexpected for anyone other than Jon Jones. It’s not like the UFC 302 card was particularly stacked with talent like UFC 300 or 299; it was heavily reliant on the main event.

If Poirier and Makhachev sold that much, that’s great! McGregor has bad blood with Poirier, however, and Makhachev is a trainee of his sworn enemy and potential opponent. It’s no surprise that McGregor isn’t seeing the sunny side here!

The other problem is that the PPV buys business has always been a murky one, and it’s grown more confusing and less accurate since the ESPN deal and subsequent streaming purchases. Unless UFC CEO Dana White is on the mic bragging about sales numbers, the information is hard to access.

At this point, a McGregor tweet-and-delete is better than nothing.

Insomnia

Similar to the drunken Sergio Pettis post last night, I love when MMA fighters have truly bizarre responses to defeat.

If you put a gun to my head, I would not be able to recall a single detail about the first Tybura vs. Spivac fight … and I know I watched it. There’s a chance I even wrote about it!

Denis Puric and Rodtang beat the snot out of each other then hung out afterwards. Good stuff!

If it’s stupid and it works, it’s not stupid … but I don’t think this worked.

Kick with good form or else!

The history behind the worst sound I’ve heard in recent memory (respectfully).

Poirier’s daughter knows the value of gratitude!

Slips, rips, and KO clips

Both men threw left hooks, but one was tighter …

Shocking news: Makwan Amirkhani got tired late in a fight, and it didn’t end well.

Three straight accurate and powerful connections shut off the lights:

Random Land

I think this is so cool.

Midnight Music: Hip-hop, 2011

Sleep well Maniacs! More martial arts madness is always on the way.