Venum Replaces Reebok In New ‘Fight Kit’ Deal

Reebok is out, Venum is in.

Ultimate Fighting Championship (UFC) will have a new exclusive global outfitting and apparel partner in April 2021, as Venum takes over the responsibility of producing UFC Fight Kits and performance gear, not just for athletes during fight week, but also for combat sports fans looking to rep their favorite fighters.

“We appreciate the partnership with Reebok over the past six years,” UFC President Dana White said in the official press release. “It was a groundbreaking deal that elevated both of our brands. We’re pleased that Reebok will continue with us as the official footwear provider of UFC through 2021.”

Hopefully Venum has a much stronger start than Reebok did back in 2015, or at least manages to correctly spell the names of its athletes. Aside from wearing new performance gear to the Octagon, fighters will also see “across the board increases” for all post-fight sponsorship bonuses.