Midnight Mania! O’Malley Merch Sells Instantly, Breaks Checkbooks

Photo by Mike Roach/Zuffa LLC

Bringing you the weird and wild from the world of MMA each and every weeknight!

Welcome to Midnight Mania!

Not long ago, Sean O’Malley revealed that despite selling a high-volume of O’Malley gear through Reebok, “Suga Show” himself only walked away with a very small percentage of that number. He also told of plans to release his own merchandise, speaking cryptically of some big money moves to come.

O’Malley was not kidding around. The Bantamweight prospect released a series of limited edition jerseys, reportedly selling about 100 of them almost instantly at $200 a piece! I don’t know how much a presumably high-quality custom basketball jersey costs to produce, but O’Malley pulled in rough $20,000 in revenue. It certainly seems likely that he profited quite a bit more than that pitiful Reebok check.

In addition, O’Malley auctioned off a pair of jerseys separately. Jersey #69 and #420 were signed and listed on eBay, where O’Malley tested his market value.

The jerseys sold for about $2,000 each.

All in all, the custom jerseys appear to be a successful experiment, demonstrating the serious demand for O’Malley merchandise — and “Suga” himself. When the story about Reebok first broke, I saw quite a few fans on Twitter and readers here on MMAmania questioning if O’Malley really sold that much … Consider this compelling evidence that O’Malley is a definite hot commodity with major star potential.

O’Malley is currently jawing at many of the division’s biggest names, but he’s set to fight Marlon Vera at UFC 252 in just a couple weeks.

Insomnia

Corey Anderson endured some really scary side effects after his latest knockout loss. Here’s hoping “Overtime” is indeed back at full health and able to make a safe return to competition.

This account is producing a bunch of these animations, and they’re awesome! Expect to see more to come …

Shoutout the Antonio Rogerio Nogueira on a legendary career and excellent final fight!

Dan Hardy gives his own response to all the drama with Herb Dean (which is currently under investigation). My opinion: that was a terrible stoppage!

Utilizing the bounce of the wall/cage is an underappreciated tactic when it comes to scoring takedowns in MMA.

Sage Northcutt puts the bones in his feet at risk for our entertainment.

Slips, rips, and KO clips

This throwback from Yair Rodriguez is pretty incredible — it’s a long journey to become a top contender like “Pantera!”

We are back with SUMO!

This is a worthwhile reminder that in both boxing and MMA, records are quite padded, because fans love it! 10-0 sells!

Random Land

Hawaii’s volcanic activity is pretty neat.

Midnight Music: Currently in the midst of a socially distant camping trip, and for my money, it doesn’t get more road trip playlist-y than “The Boss.”

Sleep well Maniacs! More martial arts madness is always on the way.