Dana White estimates current market value of the UFC is “probably nine or ten” billion

UFC President Dana White claims the UFC is now worth nine or ten billion dollars—a massive increase from the amount the promotion sold for in 2016. The UFC was sold by Zuffa LLC to WME-IMG in 2016 for a heaping $4 billion. Since then, the promotion has staged a long list of blockbuster events, many […]

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