It’s fair to say that Michael Chandler is something of a belt enthusiast. He won the Bellator lightweight title on no fewer than three separate occasions, and now has his sights set on the undisputed UFC lightweight championship.
So, the chisel-jawed 34-year-old was a natural pick to be the new face of Groove Life’s “Groove Belt” range, and he hit his advertisement appearance out of the park.
Chandler expertly turned the cheese factor up to 11 as he starred in the latest video promo for the “Groove Belt,” delivering his lines to camera with the perfect smug grin.
“Oh, hello! I didn’t see you there,” he began, as he took a break from polishing his championship belts to extoll the virtues of the product in question for his “extensive polishing routine.”
Chandler received his financial reward in the form of a chunky UFC contract upon his switch from Bellator, and it seems the commercial endorsement opportunities are starting drop into his inbox, too.
Of course, while he’s happy to send himself up to help Groove Life help keep people’s pants from falling down, the only belt “Iron” Mike is really interested in is the one still held by the supposedly retired Khabib Nurmagomedov.
And we’re sure he’ll be the first to tell you that, when he does land his first shot at a UFC belt, the former three-time Bellator champ won’t “buckle” under the pressure.
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Watch Michael Chandler turn up the cheese factor in brilliant ‘Groove Belt’ ad
