Poirier Takes His Rivalry With McGregor Into The Whiskey Market

Dustin Poirier has always been up for new ventures, and now that includes owning his own whiskey company.

Poirier already has a hot sauce company, but on Wednesday evening, Poirier announced he has created his own whiskey called Rare Stash, and it got an immediate buzz from fans. Many thought that, by making it, Poirier was taking a shot at his rival, Conor McGregor, who also has his own whiskey company in Proper No. 12.

“What’s up man, I just want to say thank you to all my fans across the world, thank you for the love and support over the years,” Poirier said in the video. I’m excited to introduce you guys to my Rare Stash, check it out.”

With Poirier having his own whiskey business, it is another flow of income for him, as after his title fight loss to Charles Oliveira, he hinted he may retire. If he does decide to hang up the gloves, he now has the whiskey money and the hot sauce money coming in.

“I can do anything I put my mind to. I can fight for another belt, I can go on another streak, I can claw and climb and get back to wherever I want to be,” Poirier said. “It’s just, do I want to? That’s the question I’ve got to look in the mirror and answer. Do I want to do it again? Do I want to go down that road again? That answer will come in the next couple days or couple weeks.”

Dustin Poirier, as mentioned, is coming off the title fight submission loss to Oliveira in the main event of UFC 269 for the lightweight strap. Prior to that, he had back-to-back wins over Conor McGregor in 2021. Those victories made Poirier a big star, especially due to the fact he became the first person to KO the Irishman back in January.

What do you make of Dustin Poirier creating his own whiskey?

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