It was there, and it put O’Malley in a small group of fighters that can say that they’ve had that. The only three fighters to previously have their business logos on the octagon surface were Tito Ortiz (Punishment Athletics), B.J. Penn (BJPenn.com), and Conor McGregor (Proper 12).
“We’re dropping a limited edition Sweet Spot Suger collaboration coming soon. I can’t say much about it,’ O’Malley said prior to the UFC 290 Post-Fight Press Conference.
“But how sweet is that to see Sweet Suger in the octagon right there with Sweet Sweat, all pink and s**t. I love it.”
O’Malley is one of the biggest stars on the UFC’s rosters and certainly one of the most recognizable ones. He also has a successful YouTube Channel and a growing presence on social media platforms.
https://www.mmaweekly.com/ufcnews/sean-omalleys-business-logo-was-on-the-ufc-290-octagon-canvas
