Fake Numbers? Report Claims PRIME Card Sold 100K PPVs

According to PPV expert Dave Meltzer, the original 1.3 million PPV buys number is someone ‘just making stuff up.’

You can’t believe everything you read when it comes to news on the internet, and that goes double for anything about YouTuber / Influencer boxing.

Two days after Misfits Boxing’s PRIME CARD aired on DAZN featuring KSI vs. Tommy Fury and Logan Paul vs. Dillon Danis, anonymous sources told Happy Punch that the event had sold 1.3 million pay-per-views. That’s wildly impressive — those are approaching Conor McGregor numbers!

The only problem? According to longtime PPV number wrangler Dave Meltzer at Wrestling Observer Radio, they’re not true.

Meltzer reports that The PRIME Card did 10,000 domestic buys in the U.S. on cable TV, and the final number of American buys are closer to 100,000 than 1 million. He added that the 1.3 million figure is “just making up numbers,” even factoring in big U.K. numbers.

So who to believe? Meltzer does have an impeccable track record for accuracy on stuff like this. But over the years his ability to actually see hard numbers on PPVs has decreased. He gets his data from cable companies and estimates from there. When it comes to an event featuring KSI and Logan Paul, that’s a pretty out of date way to do it. Only dinosaurs still have cable, let alone buy PPVs through it. The kids? They buy the stream. Okay, they pirate the stream. But those who pay do so over the internet.

KSI and Logan Paul have managed to pull some massive numbers in the past. The original Influencer boxing event between the two did 1.3 million buys back in 2018 (at $10 a pop). Logan Paul vs. Floyd Mayweather did 1 million buys (at $50). So they’ve cracked seven figures before.

Whatever the case, let’s be clear: 100,000 buys at $55 is nothing to sneeze at. The PFL would be thrilled to sell 100,000 pay-per-views. Is it worth it for KSI and Logan Paul, who are practically printing money with PRIME sports drink? That’s the real question.

Following the event, KSI has said he’s taking a break from boxing. Logan Paul is concentrating on the WWE. According to Misfits Boxing co-founder Mams Taylor, a second PRIME card will land sometime in 2024.