UFC announced on Tuesday that ‘Project Rock,’ the innovative performance brand created by global entertainer and entrepreneur Dwayne “The Rock” Johnson, has launched its first ever co-branded footwear, the Project Rock x UFC BSR 2 and Project Rock Slides.
The BSR 2 and Project Rock Slides are now the Official Footwear of all UFC athletes and corners.
The highly touted BSR 2 and Project Rock Slides will be provided to all athletes as part of their official fight kits, beginning with UFC Fight Night: Gane vs. Tiuvasa in Paris this Saturday, September 3, UFC’s first-ever event in France. Project Rock is proud to partner with UFC in providing the Hardest Workers in the Room the gear that pushes Dwayne Johnson himself to strive for greatness and cement his own legacy.
“The men and women warriors of UFC compete in their iconic Octagon with pride, purpose, passion, intensity and MANA,” said Dwayne “The Rock” Johnson. “Legacy is a very important word to me and our Project Rock is proud to deliver training gear to help support and fuel all UFC athletes who seek to establish their own impactful legacy in UFC and beyond.”
“Dwayne “The Rock” Johnson earned his reputation as the People’s Champion by putting in the work with his own two hands, every day and every night,” said Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products. “That desire to put in the work is what bonds fighters, warriors, and champions of all kinds who always find a way to raise the bar.”
Starting September 1, 2022, Co-branded Project Rock x UFC footwear will be made available for sale at retail outlets around the world and online at www.underarmour.com and www.dickssportinggoods.com.
Here’s a look at The BSR 2.
Here’s a look at the Project Rock Slides
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Dwayne ‘The Rock’ Johnson and UFC launch co-branded footwear, the official footwear of UFC
