BYB Partners With U.S. Integrity

BYB is expected to offer bareknuckle wagering by first quarter 2024.

Combat sports gambling has been making headlines over the last several months — for all the wrong reasons.

That’s why multiple fight promotions, including UFC, have partnered with U.S. Integrity to proactively identify irregular contest-level and wagering patterns. Now, BYB Extreme Fighting Series (BYB) is the latest organization to enter the fold to help “protect the integrity of the sport of bareknuckle fighting and introduce gaming to future events.”

“Since its inception, BYB is proud to be on the forefront as the leader in introducing bare knuckle fighting to a global, mainstream audience. We have done so with an explicit emphasis on professionalism and transparency. Anything less is to the detriment of the sport, its athletes and its fans,” said BYB CEO Gregory Bloom. “Sports wagering and gamification of sport is the new norm in the United States, and as we enter into the space, it was imperative that we partnered with a respected, experienced and globally recognized organization like US Integrity to assure that our values are upheld, and that trust is maintained with our audience.”

BYB returns to action for “Rocky Mountain Brawl” on Dec. 2 at Stockyards Event Center in Denver, Colo., featuring a trio of championship title fights including Mark “The Shark” Irwin vs. Julio Tanori, Monica Medina vs. Paty Juarez, and Robert Serna vs. Lorawnt-T (LT) “Smash” Nelson, among others.

“We’re proud to partner with BYB Extreme, and excited to begin the utilization of USI’s technology ahead of their upcoming event on Dec. 2 in Denver,” says Matthew Holt, U.S. Integrity’s CEO & co-founder. “We anticipate fan engagement and wagering interest on their events to elevate as BYB expands into mature and new jurisdictions. U.S. Integrity’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients. The attention to detail and professionalism from Greg and the BYB Extreme team showcases their commitment and collaboration of putting integrity and the BYB Extreme brand first.”

For more on the BYB event on Dec. 2 in Denver click here.