Photos: Every UFC event poster through the years, from the 1990s to present day

Fight posters are an important marketing tool for combat sports events. The creative artwork aids in building anticipation for a big fight while also serving as a historic element that will be cherished by fans over the years.

On its surface, an event poster answers five simple questions of who, what, where, when, and why. Beyond providing information, a well designed poster aims to increase attendance and viewership.

Whether it is in memory of the design itself or the fights that took place at a particular event, chances are every fan has their favorite poster.

Check out the galleries below of every UFC event poster throughout the years.